Web projects almost always run late for the same reason: missing content. If you arrive with your copy, photos, and basic decisions ready, the process is faster, cheaper, and the result is better. Here's your checklist.
1. Basic business details
- Business name (exactly as you want it displayed).
- A one- or two-sentence description: what you do and for whom.
- Contact info: email, WhatsApp, phone, and address if you have a location.
- Opening hours.
- The area or countries you serve.
2. Your services or products
For each one, write:
- A clear name.
- What's included, in a few lines.
- Who it's for.
- What problem it solves.
- Price or range, if you want to show it.
3. What sets you apart
Think about why a customer would choose you over someone else: experience, service, speed, specialization, guarantees. Be specific and honest.
4. Frequently asked questions
Write down the 5 to 10 questions customers always ask. Those answers are gold for your site and for Google.
5. Logo and branding
- A good-quality logo (ideally vector, or a PNG with a transparent background).
- The colors you use.
- Fonts, if you've defined them.
If you have none of this, no problem: your designer can guide you.
6. Photos and video
- Real photos of your space, team, products, and work.
- Good lighting and resolution (a modern phone often works).
- Avoid images with watermarks or that aren't yours.
7. References
Gather 3 to 5 websites you like and explain why (colors, layout, style). Ones you dislike help too.
8. Goal and priorities
Decide which action matters most: messages, bookings, sales, calls. That guides the design.
9. Accounts and access
Have these ready, or get help setting them up:
- Domain and hosting (in your business's name).
- A business email address.
- Google Business Profile, if applicable.
- Social profiles you want to link.
10. One decision-maker
Choose one person to approve copy and design. Too many scattered opinions stretch the project.
What if I don't have the copy?
That's common. Write a simple draft, as if you were telling a friend about your business, and a professional can organize and polish it. You can also include copywriting in the project.
Ready to move forward? Tell us about your project and we'll let you know what you still need. If you're not sure where to begin, read how to create your first business website.