Not all websites are the same, and choosing the wrong type can mean overspending or falling short. Here are the most common options and when each one makes sense.
1. Landing page (single-offer page)
A page focused on one action: get a message, a booking, or a sale.
- Best for: ad campaigns, launches, promotions, capturing appointments.
- Upside: quick to build and easy to measure.
- Limit: it doesn't present your whole business.
More in what is a landing page.
2. Business presentation website
Several pages: home, services, about, contact, and optionally a blog.
- Best for: local businesses, professionals, service companies.
- Upside: builds trust and works toward showing up on Google.
- Limit: needs more content and upkeep.
See our small business websites.
3. Online store
Catalog, cart, payments, and order management.
- Best for: selling physical or digital products.
- Upside: sell around the clock and keep orders organized.
- Limit: more setup: shipping, payments, taxes, inventory.
Check out our ecommerce websites service.
4. Portfolio
Showcases your work with a polished presentation.
- Best for: designers, photographers, architects, creatives, freelancers.
- Upside: your work speaks for itself.
- Limit: depends on having strong material to show.
5. Content or blog-driven site
A site that publishes useful articles to attract visitors from Google.
- Best for: businesses that educate customers before selling.
- Upside: steady, long-term traffic.
- Limit: requires consistency.
6. Custom-built site
With specific features: bookings, calculators, members areas, integrations.
- Best for: unique processes no template can handle.
- Limit: larger investment and longer timeline.
Questions to help you decide
- What action do I want visitors to take?
- Do I sell products, services, or both?
- Do I have enough content for several pages?
- Will I run paid ads?
- Do I need the site in multiple languages?
A path that works for many businesses
- Start with a simple presentation website.
- Add landing pages for each campaign.
- Add a blog once you can publish regularly.
- Expand to an online store or custom features when you need them.
Not sure? Tell us about your case and we'll recommend what makes the most sense for your stage.